M. B. Menasco, "Experienced Conflict in Decision Making as a Function of Level of Cognitive Complexity," Psychological Reports, 39, 1976, 923-933. (www.ammonsscientific.com).

D. J. Curry, M. B. Menasco and G. L. Rose, "Cognitive Conflict and Ecological Structure as Determinants of Decision Performance," Proceedings of the Ninth Annual Conference, American Institute for Decision Sciences, edited by J. D. Stolen and J. J. Conway, 1977, 436-438.

M. B. Menasco and D. Hawkins, "A Field Test of the Relationship Between Cognitive Dissonance & State Anxiety," Journal of Marketing Research, 15, 1978, 650-55. (www.marketingpower.com).

D. J. Curry, M. B. Menasco, G. L. Rose, and F. Paulson, "The Statistical Design of Lens Model Experiments Using Interactive Computing," Research Frontiers in Marketing, Dialogues and Directions, American Marketing Association Educators' Conference, edited by S. C. Jain, 1978, 219-223.

M. B. Menasco and D. J. Curry, "An Assessment of the Role Construct Repertory Test," Applied Psychological Measurement, 2, 1978, 361-69. (http://apm.sagepub.com).

D. J. Curry and M. B. Menasco, "Some Effects of Differing Information Processing Strategies on Husband-Wife Joint Decisions," Journal of Consumer Research, 6, 1979, 192-203. (www.journals.uchicago.edu).

M. B. Menasco and D. J. Curry, "The Use of Lens Model Principles for Product Deletion Decisions," Marketing in the 80's: Changes and Challenges, American Marketing Association Educators' Conference. R. P. Bagozzi, et al. (eds.). 1980, 202-205.

D. J. Curry and M. B. Menasco, "Sampling Distribution for Scores on the Role Construct Repertory Test," Educational & Psychological Measurement, 40, 1980, 815-28. (http://epm.sagepub.com).

G. L. Rose, M. B. Menasco, D. J. Curry, "When Disagreement Facilitates Performance in Judgment Tasks: Effects of Different Forms of Cognitive Conflict, Information Environments, & Human Information Processing Characteristics," Organizational Behavior and Human Performance, 29, 1982, 287-306. (www.elsevier.com).

M. Menasco and P. Baron, "Threats and Promises in Advertising Appeals," in Advances in Consumer Research, Volume 09. Eds. Andrew Mitchell, Association for Consumer Research, 1982, 221-227. (www.acrwebsite.org).

D. J. Curry and M. B. Menasco, "On the Separability of Weights & Brand Values: Issues and Empirical Results," Journal of Consumer Research, 10, 1983, 83-95. (www.journals.uchicago.edu).

M. B. Menasco, "Cognitive Complexity and Processing Intensity in Consumers Product Evaluations." Paper presented at the Sixth International Congress on Personal Construct Psychology, Churchill College, University of Cambridge, England, August 1985.

M. B. Menasco, "A Methodology for Matching Concepts with New Brand Introductions," in New Product Development and Testing. W. Henry, M. Menasco, and H. Takada (eds.). Lexington Books, 1989, pp. 287-296. (www.isbn.com).

M. B. Menasco and D. J. Curry, "Utility and Choice: An Empirical Study of Wife/Husband Decision Making," Journal of Consumer Research, 16, 1989, 87-97. (www.journals.uchicago.edu).

D. J. Curry, M. B. Menasco, and J. Van Ark, "Multiattribute Dyadic Choice: Models and Tests," Journal of Marketing Research, 28, 1991, 259-67. (www.marketingpower.com).

M. B. Menasco and A. Roy, "Tests of Two-Person Bargaining Models: A Simulated Sales Manager Decision." Paper presented at the Marketing Models session II, INFORMS Los Angeles, Spring National Meeting, April 1995.

M. B. Menasco and A. Roy, "Bidding Prices under Conditions of Limited Information.” Paper presented at the Marketing Science Conference (INFORMS), University of California, Berkeley, March 1997.

M. B. Menasco and A. Roy, "Simulated Negotiations in the Hiring of a Salesforce Manager: Tests of Two-Person Bargaining Models," Marketing Letters, 8, 1997, 381-392. (www.springerlink.com).

M. B. Menasco and A. Roy, “Negotiations over Price: The Effect of a Threat Price and Utility Information.” Paper presented at the Marketing Science Conference (INFORMS), University of California, Los Angeles, June 2000.

M. B. Menasco and A. Roy, “Single Issue Bargaining under Asymmetry: An Experimental Study of Equitable Outcomes.” Paper presented at the American Marketing Association Summer Educators’ Conference, San Francisco, August 2005.

A. Roy and M. B. Menasco, “Information Sharing in Asymmetric Buyer-Seller Negotiations: An Experimental Study.” Paper presented at the Association of Consumer Research (ACR) Asia Conference, Bombai, January 2009.